Facebook was launched in February of 2004.
Demographics:
- Gender
- 53% of users are female
- 47% of users are male
- Age
- 82% of 18-29-year-olds online in the US are on Facebook
- 79% of 30-49-year-olds online in the US are on Facebook
- 56% of U.S. online users ages 65+ use Facebook
- 74% of college gradutes are on Facebook
Sports teams use the app through a public page where any Facebook user is open to following them. On their page, the team creates posts about recent scores, the upcoming schedule, promotion deals with partnered companies, charity events that team may be hosting, hype videos, and more. The teams continue their posts into the off-season, usually posting recaps of the previous year, hype videos to keep fans excited, and any news regarding trades, coaching changes, and more. Looking at the Philadelphia Flyers specifically, they have a link to their Instagram feed, an events page, and even a place where you are able to talk to a Flyers rep live. Also, Facebook has made the push to how a few lives sporting events on their website, expanding their reach into the sports streaming world as well.
Facebook makes the majority of their money through advertisements on their website. In the third quarter of 2017, they posted a total of $7.9 billion in revenue from digital advertisements alone. Through the ads on their site, companies are able to target certain regions, ages, sexual orientation, and even income groups. In 2017, Facebook brought in $40.653 billion in revenue and pocketed $15.934 billion in net income.
The app has been facing challenges from the other mainstream social media apps like Twitter, Snapchat, and Instagram. The positive for Facebook is that the majority of users and companies on other platforms also use their site. As time has gone on, companies have recognized the need to have a presence on all the aforementioned platforms. Due to the fact that the demographics are different on most social media platforms, it’s in any sports brand’s best interest to have an account or page on as many outlets as they can.
Sources:
https://www.omnicoreagency.com/facebook-statistics/
https://www.statista.com/statistics/277229/facebooks-annual-revenue-and-net-income/